I wish to work on something like this (^O^)

Smiley cupcake paper cup by Paperchase is my todays discovery. I am researching their collections oriented on teenage girls, what it was influenced by, how does it affect on their target audience and why they are so popular.

http://www.paperchase.co.uk/smiley-cupcakes/smiley-cupcake-paper-cups-pack-of-10/invt/00477573/